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	<title>SunSlice</title>
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	<description>Long Beach Blogger on Public Relations, Marketing &#38; more</description>
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		<title>Levy Sun’s Guide to Writing a Press Release – Part 2</title>
		<link>http://sunsliceblog.com/2012/01/20/levy-suns-guide-to-writing-a-press-release-part-2/</link>
		<comments>http://sunsliceblog.com/2012/01/20/levy-suns-guide-to-writing-a-press-release-part-2/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 18:00:04 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/?p=1940</guid>
		<description><![CDATA[In continuing with the previous post, this second part will teach you the different type of press releases and some do&#8217;s and don&#8217;ts when it comes to content. Types of Press Releases I like to classify the types into three groups: The Informer, the Special Invite and the Let&#8217;s Look Back. The Informer This type [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1940&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">LBmatt</media:title>
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		<title>Levy Sun&#8217;s Guide to Writing a Press Release &#8211; Part 1</title>
		<link>http://sunsliceblog.com/2012/01/04/levy-sun-how-to-write-a-press-release-part-1/</link>
		<comments>http://sunsliceblog.com/2012/01/04/levy-sun-how-to-write-a-press-release-part-1/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 04:23:33 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[how to write a press release]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/?p=1933</guid>
		<description><![CDATA[Okay, I&#8217;ve done it. I&#8217;m going into the press release foray swinging wildly with my how-to book and why-not flashcards. What makes this &#8220;how to write a press release&#8221; different than the millions of  others is the simple reason why some teachers are more successful at teaching than Wikipedia: This guide will explain WHY along [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1933&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://sunsliceblog.com/2012/01/04/levy-sun-how-to-write-a-press-release-part-1/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">LBmatt</media:title>
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		<title>Yearly Sunslice: 2011 &#8212; The push for personal branding, growth and more</title>
		<link>http://sunsliceblog.com/2011/12/29/yearly-sunslice-2011-the-push-for-personal-branding-growth-and-more/</link>
		<comments>http://sunsliceblog.com/2011/12/29/yearly-sunslice-2011-the-push-for-personal-branding-growth-and-more/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 18:40:20 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/?p=1928</guid>
		<description><![CDATA[&#8220;I can&#8217;t wait for it to be 2012!&#8221; the man said to me. &#8220;So much promise and so many changes are ahead of us.&#8221; I couldn&#8217;t agree more. As the man and I swayed to the gentle rocking of the Metro train, I couldn&#8217;t help but think about what 2011 meant to me. Professional Life [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1928&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">LBmatt</media:title>
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		<title>GoDaddy Concedes after Uproar over its Support of Anti-Piracy Act</title>
		<link>http://sunsliceblog.com/2011/12/23/godaddy-concedes-after-uproar-over-its-support-of-anti-piracy-act/</link>
		<comments>http://sunsliceblog.com/2011/12/23/godaddy-concedes-after-uproar-over-its-support-of-anti-piracy-act/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 20:12:19 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/2011/12/23/godaddy-concedes-after-uproar-over-its-support-of-anti-piracy-act/</guid>
		<description><![CDATA[In less than two days since an Internet boycott began, former Stop Online Piracy Act (SOPA) supporter GoDaddy caves to appease its customers and save its public image. Voting with the wallet was the effective strategy as many online communities rallied against GoDaddy for its vociferous support of a bill that seeks to eliminate piracy, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1924&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">LBmatt</media:title>
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		<title>2011: A Year in Review</title>
		<link>http://sunsliceblog.com/2011/12/18/2011-a-year-in-review-with-online-content/</link>
		<comments>http://sunsliceblog.com/2011/12/18/2011-a-year-in-review-with-online-content/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 18:58:13 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/?p=1795</guid>
		<description><![CDATA[We wrap up a very tumultuous year filled with hope, deaths, inspiration, revolution and recovery. I&#8217;ve pulled together some of the best &#8220;Year in Review&#8221; content and present them to you here. Goodbye, 2011. Hello, 2012. Google: Zeitgeist 2011 &#8212; Year in Review 2011&#8242;s Best Novels by NPR &#8220;This was a terrific year for fiction [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1795&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">LBmatt</media:title>
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		<title>Interviews: Public Relations Professionals Share How They Got Into the Industry</title>
		<link>http://sunsliceblog.com/2011/12/08/interviews-public-relations-professionals-share-how-they-got-into-the-industry/</link>
		<comments>http://sunsliceblog.com/2011/12/08/interviews-public-relations-professionals-share-how-they-got-into-the-industry/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 03:59:44 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/?p=1751</guid>
		<description><![CDATA[As a younger PR practitioner, I&#8217;m always intrigued at how other people in the industry had their start. Rather than pretending they all landed a PR gig straight out of college, I decided to go my sources. A couple weeks ago, I posed the following question to one of my favorite LinkedIn PR groups: How [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1751&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://sunsliceblog.com/2011/12/08/interviews-public-relations-professionals-share-how-they-got-into-the-industry/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">LBmatt</media:title>
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			<media:title type="html">http://www.sharpastoast.com/wp-content/uploads/2010/04/Public-relation-internet.jpg</media:title>
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			<media:title type="html">http://www.dynamediaofamerica.com/userfiles/images/Misc/PR.jpg</media:title>
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		<title>Crowdsourcing a Magazine: The Redditor</title>
		<link>http://sunsliceblog.com/2011/12/02/crowdsourcing-a-magazine-the-redditor/</link>
		<comments>http://sunsliceblog.com/2011/12/02/crowdsourcing-a-magazine-the-redditor/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 18:27:22 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/?p=1742</guid>
		<description><![CDATA[The Internet is a fascinating place. When I was kid, my first experiences with the Internet always involved the piercing screams of our modem as it announced to the entire family that I was about to embark on a magical adventure. Today, the Internet still continues to enlighten me. As a fan of online communities [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1742&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">LBmatt</media:title>
		</media:content>

		<media:content url="http://i.imgur.com/jgsOV.jpg%20" medium="image">
			<media:title type="html">http://i.imgur.com/jgsOV.jpg%20</media:title>
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		<title>Crisis Management: Damaged Jeep versus Telltale &#8212; appeasing the masses</title>
		<link>http://sunsliceblog.com/2011/11/14/crisis-management-damaged-jeep-versus-telltale-appeasing-the-masses/</link>
		<comments>http://sunsliceblog.com/2011/11/14/crisis-management-damaged-jeep-versus-telltale-appeasing-the-masses/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 04:41:17 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[Crisis Communication]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/?p=1718</guid>
		<description><![CDATA[According to @ProfNichols, senior lecturer of PR at Penn State, &#8220;Crisis Communications Rule #3: Use any opportunity to deliver YOUR message&#8230;otherwise, the media will create their own for you.&#8221; So if there&#8217;s a window for a press conference, take it. If a reporter asks for an interview, take it. Don&#8217;t twiddle your thumbs, close your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1718&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">LBmatt</media:title>
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		<title>Internet Community Deals Own Judgement on Texas Judge &#8212; a lesson on Personal Branding</title>
		<link>http://sunsliceblog.com/2011/11/02/internet-community-deals-own-judgement-on-texas-judge-a-lesson-on-personal-branding/</link>
		<comments>http://sunsliceblog.com/2011/11/02/internet-community-deals-own-judgement-on-texas-judge-a-lesson-on-personal-branding/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 03:25:34 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/?p=1703</guid>
		<description><![CDATA[The Internet has just about every kind of video you can find. It seems like you can capture a nation&#8217;s attention just by talking about back-to-school purses or professing your love for turtles. However, the attention isn&#8217;t always for the better, as Aransas County Court-at-Law Judge William Adams found out. The story started when the daughter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1703&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://sunsliceblog.com/2011/11/02/internet-community-deals-own-judgement-on-texas-judge-a-lesson-on-personal-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">LBmatt</media:title>
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		<title>The shortest scary story</title>
		<link>http://sunsliceblog.com/2011/10/31/the-shortest-scary-story/</link>
		<comments>http://sunsliceblog.com/2011/10/31/the-shortest-scary-story/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 21:30:35 +0000</pubDate>
		<dc:creator>LBmatt</dc:creator>
				<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://sunsliceblog.com/?p=1736</guid>
		<description><![CDATA[THE SHOWER SHADOW As a kid, I would always try to keep my eyes open in the shower because I feared if I shut them, I would miss the shadow that frequently walks past the curtain. The End.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sunsliceblog.com&amp;blog=6373878&amp;post=1736&amp;subd=msun523&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">LBmatt</media:title>
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